Vanessa Pappas Biography – Vanessa Pappas Wiki
Vanessa Pappas is the interim CEO of the video-sharing app TikTok. She has been working as the general manager of the US branch of the company since January 2019 and has been overseeing the Australia and New Zealand operations since June 2019.
Previously she served as Global Head of Creative Insights, YouTube. In this role, she oversaw YouTube’s global creator research & trends, audience development, creative strategy, and growth teams. Who’s focus was to drive platform and creator growth across key markets and user segments.
Prior to this, Vanessa was Global Head of Audience Development, YouTube, focused on developing audience building strategies and working to build loyalty for creators and their content. Working cross-functionally with YouTube’s core product, marketing, strategy, and content teams. In this role, she also developed the YouTube Creator Playbook, the definitive resource for building viewership on YouTube, which has reached over 20MM creators to date. The Playbook has now expanded to its own division at YouTube which encompasses the YouTube Creator Academy and YouTube Certification program.
Before joining YouTube, Vanessa was Vice President of Programming and Audience Development at online video leader Next New Networks where she spearheaded their business partnerships and audience development efforts that led to the company’s viewership growth to over 2 billion total views. In March 2011 Next New Networks was acquired by YouTube/Google.
Vanessa has a background in strategy & development, online media, education, and commercial production. She has received two Masters degrees in Media from the New School and the University of Queensland.
Vanessa Pappas TikTok Interim CEO
Vanessa Pappas was announced as the interim CEO of the ByteDance-owned video-sharing app TikTok on August 27, 2020. Following the announcement, Vanessa tweeted: “Incredibly proud and humbled to take the role of interim head of TikTok. Our community and our team who work so hard to enable this product continue to inspire me. It’s truly amazing what we’ve accomplished in 2 years, I have no doubt what we can accomplish in this next chapter!”
Incredibly proud and humbled to take the role of interim head of TikTok. Our community and our team who work so hard to enable this product continue to inspire me. It’s truly amazing what we’ve accomplished in 2 years, I have no doubt what we can accomplish in this next chapter!
— Vanessa Pappas (@v_ness) August 27, 2020
Vanessa Pappas Age
Vanessa Pappas was born on 31 October 1978 in Queensland, Australia.
Vanessa Pappas Family
She has two children, a son and a daughter.
Vanessa Pappas Net Worth
Vanessa Pappas’ net worth is estimated to be $3 Million.
Vanessa Pappas Nationality
Vanessa Pappas is of Australian-American nationality.
Vanessa Pappas Husband
Vanessa Pappas’ husband is unknown.