Peter Ndegwa Biography – Peter Ndegwa Wiki
Peter Ndegwa is the new Safaricom Chief Executive Officer (CEO) effective April 1, 2020. He is set to replace former CEO Bob Collymore who succumbed to cancer on July 1, 2019 at the age of 61. Safaricom announced his appointment in a statement on Thursday 24 October 2019:
“The Safaricom PLC Board of Directors has today resolved to appoint Mr. Peter Ndegwa as the company’s Chief Executive Officer effective April 1, 2020. He joins Safaricom from Diageo PLC where he is the Managing Director of Diageo Continental Europe.
“Peter brings a wealth of experience in General Management, Commercial and Business Strategy, Sales and Finance Operations, having spent over 25 years in various roles within the Financial Services and Fast-Moving Consumer Goods (FMCG) sectors in Africa and Europe.
“In his current role, Peter oversees the operations of Diageo PLC in 50 countries in Western and Eastern Europe, Russia, Middle East and North Africa region. He had previously served for seven years as CEO in Guinness Nigeria PLC and Guinness Ghana Breweries PLC, where he transformed the two operations to deliver a doubledigit growth by investing in people, introducing new brands and reorganising the businesses.
“C1 – Public Prior to that, Peter served for eight years across a range of senior Executive Director roles at EABL (a Diageo subsidiary) based in Nairobi. Serving as the Group Chief Finance Officer (CFO), Group Strategy Director, Sales Director, and as an Executive Director on the EABL Board, he was part of the team that saw the EABL business more than doubled in value – and winning the coveted Most Respected Business Award in East Africa for five years in a row.
“Peter is credited with the development of an affordable-beer strategy for EABL resulting in the production of new brands such as Senator beer. Senator beer became one of the most successful innovations by Diageo that has been featured in the Harvard Business Review. He started his career at PwC, the global consulting firm, where he worked for 11 years. Peter holds an MBA from the London Business School and a Bachelor’s degree in Economics from the University of Nairobi. He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK).
“We are confident that Peter will carry on our vision of transforming lives while keeping us focused on meeting our customers’ needs and holding us to our new commitment of being Simple, Transparent and Honest.”
Peter Ndegwa Education
Peter holds an MBA from the London Business School and a Bachelor’s degree in Economics from the University of Nairobi. He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK). He is an alumni of Starehe Boys Centre.
Peter Ndegwa Career Background
After completing his MBA, Peter Ndegwa took on key assignments in corporate advisory and project management at leading European and American banks and insurance businesses.
He then joined global consulting firm PwC as a consultant in 1996 and relocated to London, UK, under the firm’s talent development programme. Three years later, he transitioned from the Accountancy practice to the Consulting and Corporate Finance Unit at PwC.
In 2002, Ndegwa returned to Kenya and worked on several corporate advisory assignments, mostly in the financial services sector, providing services such as; strategic transaction advice, due diligence, valuation, financial planning and modeling, and significant project leadership and management.
He then joined East African Breweries Limited (EABL), a Diageo subsidiary based in Nairobi, as Strategy Director in 2004; a role in which he steered the development of an affordable beer strategy which saw the creation of Senator Keg.
During his stint at EABL, Peter Ndegwa was also credited with leading significant business development agendas including the acquisition of Serengeti Breweries Limited, a major subsidiary in Tanzania, and unwounding a complex shareholding structure with SAB Miller (now ABI) in both Kenya and Tanzania.
In 2011, he was dispatched to Guinness Ghana Breweries plc and later Guinness Nigeria plc, both Diageo subsidiaries, where he served as CEO.
He left for Nigeria for his current role as Diageo Continental Europe MD in July 2018 where he has since been overseeing business operations in 50 countries in Western and Eastern Europe, as well as Russia, the Middle East and North Africa region.
Peter Ndegwa Wife
Ndegwa is married to his wife Jemimah Ndegwa. In a 2015 interview with Business Daily, Ndegwa commended his wife for being understanding and supportive of his career which required him to move around the world a lot.
“She has had to sacrifice a part of her own career as a marketer to raise our son,” he said, adding that “…I committed to be present for my family. I never leave my family when I move jobs, I travel with them.”
Peter Ndegwa Children, Family
Peter Ndegwa and his wife Jemimah Ndgewa have one child, Ryan.